Trailer for the highly-anticipated Tamil film Ponmagal Vandhal on Amazon Prime Video receives 20 Million+ Views on TV and YouTube



Trailer for the highly-anticipated Tamil film Ponmagal Vandhal on Amazon Prime Video receives 20 Million+ Views on TV and YouTube
Continuing with its many strokes of firsts, Amazon Prime Video released the trailer of the much-anticipated Tamil film, Ponmagal Vandhal, in a grand manner. With an aim to reach out to audiences across the South Indian markets, the service released the trailer of its first-ever direct-to-stream worldwide movie premiere, across 31 Tamil TV channels, simultaneously on 21st May at 8:43 pm (IST). Touted as one of the biggest ever TV trailer roadblock, a potential base of estimated 14 million viewers* watched the trailer at once on their television during the primetime mainly across Tamil Nadu and Puducherry. Popular TV channels such as Sun TV, KTV, Star Vijay TV, Sun News, CNN News18 Tamil, ZEE Tamil and more aired the trailer of the upcoming film featuring the celebrated actor Jyotika. In addition to it, the trailer of Ponmagal Vandhal also received an overwhelming response on the official YouTube page of Amazon Prime Video India with over 6 Million views in the first 24 hours after its launch.
*Based on average estimate across 4 weeks BARC data.
YouTube URL: https://www.youtube.com/watch? v=vzfe8UEJFd0


#PonmagalVandhalOnPrime, premiers on May 29 only on Amazon Prime Video
